Just Tyres is one of the UK’s largest independent tyre retailers, with 80+ fitting centres and a loyal following built over decades.
Online though, organic traffic was falling year on year and well-funded rivals were closing in.
With 80+ centres, Just Tyres had everything it needed to own local tyre searches. But organic traffic had been sliding year on year, and the gap was widening.
Their map visibility was slipping across the estate, and competitors like Black Circles were outranking them for the searches that bring people in.
For a business this size, local visibility is revenue.
Each centre needs its own properly set up Google Business Profile, with the right categories, areas and reviews. Most had never been done properly.
The site was carrying tens of thousands of broken redirects, 404s and duplicate pages, all quietly suppressing rankings.
We fixed the estate, restructured the URLs and rebuilt the category pages competitors had already taken.
Local search is not won on map listings alone. National press tells Google a brand is credible, and that signal flows down to every branch. So we pitched the topics where Just Tyres genuinely knew best.
They came to us with falling traffic and slipping visibility. They now have a business that brings in: