Privacy Policy

Who we are

Dexter Media ("we", "us", "our") is a digital marketing agency based in the United Kingdom. We are committed to protecting the personal data of everyone who interacts with our website and our services.

This policy explains what personal data we collect, why we collect it, how we use it, and your rights in relation to it. It applies to all visitors to this website and to clients and prospective clients of Dexter Media.

What data we collect

We may collect and process the following categories of personal data:

• Contact information — your name, email address, phone number, and business name when you submit an enquiry or book a consultation.
• Usage data — information about how you use our website, including pages visited, time spent on pages, and referring URLs (collected via analytics cookies).
• Communications — the content of any messages you send us through forms, email, or other channels.
• Technical data — your IP address, browser type, device type, and operating system.
• Marketing preferences — your preferences regarding receiving marketing communications from us.

We do not collect sensitive personal data (such as health information, financial account details, or government identification numbers) through this website.

How we use your data

We use the personal data we collect for the following purposes:

• To respond to your enquiries and to provide the services you have requested.
• To send you information about our services where you have consented or where we have a legitimate business interest in doing so.
• To improve our website and understand how visitors interact with it.
• To comply with legal and regulatory obligations.
• To manage our business relationship with you as a client or prospective client.

Legal basis for processing

Under UK GDPR, we process your personal data on the following legal bases:

• Consent — where you have actively opted in to receive marketing communications or agreed to non-essential cookies.
• Legitimate interests — where we have a genuine business reason to process data, such as responding to enquiries, improving our services, or maintaining security.
• Contractual necessity — where processing is required to fulfil a contract with you or take steps at your request before entering into a contract.
• Legal obligation — where we are required to process data to comply with the law.

Cookies

Our website uses cookies to improve your browsing experience and to help us understand how visitors use the site. Cookies are small text files stored on your device when you visit a website.

We use the following categories of cookies:

• Strictly necessary — essential for the website to function and cannot be switched off. These do not require your consent.
• Analytics — help us understand how visitors interact with the site so we can improve it. We use anonymised data only.
• Marketing — used to show relevant advertising and track the effectiveness of campaigns.

You can manage your cookie preferences at any time via our Cookie Settings page. Withdrawing consent for non-essential cookies will not affect the lawfulness of processing based on consent given before withdrawal.

Third-party services

We use a small number of trusted third-party services to operate our website and deliver our services. These include analytics platforms, email delivery services, and our CRM system. Each third party is bound by data processing agreements and is only permitted to process your data for the specific purposes we instruct.

Where third-party services transfer data outside the UK or European Economic Area, we ensure that appropriate safeguards are in place, such as standard contractual clauses approved by the UK Information Commissioner's Office.

How long we keep your data

We retain personal data only for as long as is necessary for the purposes it was collected, or as required by law. In general:

• Enquiry and contact data is retained for up to 2 years from last contact.
• Client data is retained for 6 years following the end of an engagement, in line with standard accounting and legal requirements.
• Analytics data is retained in anonymised form and is not subject to the same retention limits.

Your rights

Under UK GDPR, you have the following rights in relation to your personal data:

• Right of access — to request a copy of the personal data we hold about you.
• Right to rectification — to ask us to correct inaccurate or incomplete data.
• Right to erasure — to ask us to delete your personal data in certain circumstances.
• Right to restrict processing — to ask us to limit how we use your data.
• Right to data portability — to receive your data in a structured, machine-readable format.
• Right to object — to object to processing based on legitimate interests, including for direct marketing.
• Rights related to automated decision-making — we do not make automated decisions about you that have a significant legal or similar effect.

To exercise any of these rights, please contact us using the details below. We will respond within 30 days. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will update the "last updated" date at the top of the page. We encourage you to review this policy periodically. Continued use of our website following any changes constitutes acceptance of the revised policy.

Contact us

If you have any questions about this policy or how we handle your personal data, please get in touch: