They had spent two decades becoming one of London's most trusted advisory firms. VouchedFor Top Rated, STEP Award winners, with a client list that loved them.
What they didn't have was a single enquiry coming from their website.
Their website was lovely to look at, but underneath it was really just a brochure. It had been built without much thought for how Google reads and ranks a page.
In a world where people quietly research an advisor long before they ever pick up the phone.
The ones searching for exactly what Holden offered were finding everyone else instead.
We went through the site, worked out what people were really typing into Google, and rebuilt it around those terms.
We cleared the technical issues that had been quietly holding every page back.
There was real demand for help with inheritance tax, financial coaching and money advice through a divorce. Holden had nothing ranking for any of it.
So we wrote those pages properly, the kind that answer the question before asking anyone for anything.
Journalists don't want a list of services. They want a story their readers will actually click on. So we dug into the human side of money and pitched from there.
They came to us with a beautiful brochure and a business built almost entirely on referrals. They now have a website that brings in: