The Whisky Masters launched with a blank domain and no authority, competing with retailers who had spent a decade earning theirs.
We built every ranking from scratch, until the traffic and the sales became impossible to ignore.
They launched into one of the most competitive corners of UK e-commerce with a domain Google had never seen.
Building authority from scratch, against established names like Master of Malt and The Whisky Exchange, meant doing it in the right order. There were no shortcuts.
Whisky buyers do not start at ‘buy whisky online’. They ask questions, compare styles, search by region. We built content for every stage, from the first curious question to the final purchase.
Shopify gives you a clean start, not a competitive one.
So every collection page, product page and internal link was rebuilt for search before launch, so nothing held the rankings back later.
You do not pitch ‘buy whisky here’ to a journalist. You pitch which drinks cause the worst hangovers, or what really happens to an open bottle over months. We found those stories and put The Whisky Masters behind them.
They came to us with a domain Google had never heard of. They now have a shop that brings in: