Roseway Labs is a UK compounding pharmacy, working in one of the most tightly regulated corners of search.
Every claim is governed by the ASA, every word by the MHRA. We understood the rules, and made them number one anyway.
Compounding pharmacies sit in one of Google’s most restricted categories. Ads get flagged, campaigns get disapproved, budgets get wasted.
So organic search became the one channel that could not be taken away. The goal was simple: become the go-to compounding pharmacy in the UK.
The content had to satisfy Google’s medical standards while staying inside ASA and MHRA rules.
Clinical depth for the prescribers, plain guides for patients, across hormones, thyroid, dermatology and hair loss.
Roseway serves two audiences who never search the same way.
Private doctors looking for a compounding partner, and patients looking for their own medication.
We gave each its own path through the site so neither got in the other’s way.
Nobody writes features about compounding pharmacies, the restrictions make it near impossible. So we made Roseway’s pharmacists the expert voice on the topics around it: vitamins, skincare, hair loss, supplements.
They came to us locked out of paid search. They now have a website that brings in: