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Health & WellnessTechnical SEOContent StrategySEO

The Juice Smith was new. Its rivals had a decade's head start.

The Juice Smith makes premium, organic cold-pressed juices, cleanses and shots, delivered across the UK.

The brand was new, the site newer, and it was up against juice companies that had owned the search results for years.

🔍 google.com/search?q=juice cleanse uk
Top 3 for ‘juice cleanse UK’
Visit the site ↗
Where they are now
27
keywords in Google's top three, from zero
136
keywords on page one, from 24
10×
more organic traffic than at the start
Weeks
not months, one of our fastest climbs
The challenge

A new name, in a market that already had its favourites.

The product was excellent and the branding was sharp. But a new website starts with no history, no authority and no rankings, while the established juice brands had years of all three.

Underneath, the site was also full of technical issues, from broken pages to a messy structure, quietly stopping Google from taking it seriously.

The Juice Smith team at an event
How we turned it around

Three moves, in the order that mattered.

Technical SEO · 01

We fixed the foundations Google was tripping over

We ran the whole site down and cleared the errors holding it back.

Then we mapped every page, sorted the hierarchy and rebuilt the internal linking so Google could crawl, understand and rank it properly.

  • Cleared a backlog of technical errors across the site
  • Mapped and restructured every page and category
  • Rebuilt the internal linking and user journey end to end
The Juice Smith range on a kitchen counter
Content · 02

We built the pages and categories the searches needed

We added new category and product pages for the cleanses and shots people were searching for.

We also added top-of-funnel content answering the questions that bring buyers in early, like the benefits of ginger shots.

  • New pages competing on ‘juice cleanse UK’ and ‘juice cleanse London’
  • Ranking for ‘juice delivery’ and ‘health shots’
  • Top-of-funnel content for ‘benefits of ginger shots’ and more
The Juice Smith green cold-pressed juices
Beating the veterans · 03

We beat brands with a ten-year head start, fast.

Most SEO takes time, especially against established competitors. On a brand-new site, in one of the most competitive corners of health, this was one of the quickest climbs we have delivered.

Now competing on
‘juice cleanse UK’
Now competing on
‘juice delivery’
Now competing on
‘health shots’
Also ranking for
juice cleanse London5 day cleanse2 day detoxgreen juice deliverybenefits of ginger shots
10×the growth in organic traffic, and a steady stream of online sales the site simply wasn't getting before.
Where it landed

From brand-new to a real search presence.

The Juice Smith came to us with a new site and almost no visibility. It now has one that:

Ready to be found?

Let's get your new brand winning search.

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