Lola's had been making people happy with cupcakes for the best part of two decades: a loyal following, and a product genuinely worth talking about. Online, though, they had only the foundations, and not much more. We built the growth engine on top.
Lola's had the product and the loyal following. Online, they had the basics and not much more: little visibility on Google, no rankings for the big terms, and no real SEO behind the pages.
No email automation, no digital PR, no conversion testing. So the searches Lola's could have owned were quietly going to competitors instead.
We mapped the full search opportunity across gifting, occasions and delivery, then built the technical foundation and content to own it. City-by-city landing pages extended Lola's reach right across the country.
Gifting buyers and everyday buyers behave differently, so we built separate campaigns for each, with bidding and landing pages matched to intent. Every increase in spend was earning its keep before we scaled it further.
The best-performing emails weren't newsletters, they were triggered by what customers actually did. Someone who bought a birthday cake last year is almost certainly buying another this year, so we built a whole range of automated flows that reach the right customer at the right moment.
Every national feature did two jobs at once: a high-authority link that lifts everything in search, and Lola's landing in front of people at the exact moment they're hunting for a gift.
Lola's came to us with a brand people loved and the bare foundations online. They now have: