Pärla is the dentist-designed, plastic-free toothpaste-tab brand that took Dragons' Den by storm and now sits in Boots, Waitrose and Ocado.
For all that fame, the people searching for ‘toothpaste tabs’ were finding everyone but them.
Pärla had done the hard part. A genuinely better product, a Dragons' Den moment, national press and a place on the shelves at Boots and Waitrose.
What it didn't have was the search results to match.
So when someone typed ‘toothpaste tabs’ or ‘fluoride toothpaste tablets’ into Google, ready to switch, Pärla sat buried while smaller, less-known brands took the click.
We reworked the pages, titles and technical setup around the exact terms buyers use, so Google could finally connect Pärla's products to the searches driving the whole category.
There was real demand Pärla had nothing ranking for, from sustainable toothpaste to eco dental care and bamboo toothbrushes.
We created and rewrote those pages properly, built to rank and to convert.
In a category full of near-identical products, the brand Google trusts at the top of the results wins the sale. So we went after the head terms one by one until Pärla owned them.
Pärla came to us famous but hard to find. It now has a site that: