Coworking & WorkspaceSEOTechnical SEODigital PR

Second Home is one of London's most beautiful workspaces. On Google, hardly anyone could find it.

They built a name on design-led coworking and private offices across Spitalfields, Holland Park and Lisbon.

But in a market ruled by billion-pound operators like WeWork, the people searching for a London workspace were finding everyone else.

They came to us with weak SEO, hundreds of technical issues and barely a keyword to their name.

🔍 google.com/search?q=coworking space east london

#1 for ‘coworking space East London’

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The challenge

Up against giants, and invisible to searchers.

Second Home had the space, the brand and a waiting list of members who loved it.

What it did not have was a website Google could read properly. Under a beautiful front end sat hundreds of technical issues and very little that actually ranked.

This is one of the most competitive workspace markets in the world, up against WeWork and operators with budgets in the billions.

So the people quietly searching for a desk or an office in London were landing on competitors instead.

How we turned it around

The work, in the order that mattered.

Technical SEO · 01

We fixed the foundations Google kept tripping over

We started with the plumbing.

We crawled the whole site and cleared the hundreds of technical issues quietly holding every page back.

Then we made sure Google could reach, read and rank the pages that mattered.

Cleared hundreds of technical issues across the site
Rebuilt it so search engines could crawl and index it cleanly
Set the base every ranking gain since has been built on

Second Home coworking space, Holland Park

On-page SEO · 02

We went after the keywords the whole city fights over

Then we rebuilt the core pages around what people were really typing in.

We optimised what was already there, worked out the terms Second Home was missing, and put them in front of the people searching.

Keywords in Google's top three went from 27 to 44
Won #1 for ‘coworking space East London’, and top three to four across the broader London coworking terms
Climbed across office space and event space terms too

Content & new pages · 03

We built the pages they were missing

There was real demand Second Home had no page for.

We mapped the gaps and wrote the pages people were actually searching for.

Then we tightened the navigation and internal linking so visibility carried right across the site.

Keywords on page one went from 58 to 203
New pages ranking for terms they never appeared for before
Rising visibility across Shoreditch, Holland Park and Lisbon

The momentum

It didn't stop at rankings. It reached the sales team.

Rankings only matter when they turn into business, and Second Home has felt this one downstream.

Organic clicks are up 79% year on year, close to double the visitors landing on the site and booking tours.

Venue hire has felt it too. The team have reported enquiry volume running somewhere between two and three times the year before.

Where it landed

A workspace people can finally find and book.

Second Home came to us with a beautiful brand and almost no presence in search. They now show up where it counts:

#1 for ‘coworking space East London’, plus top three to four for the broader London terms including ‘coworking London’
Keywords on page one up from 58 to 203, with 44 now sitting in the top three
Organic clicks up 79% year on year, and venue hire enquiries up two to three times