Presscription makes a premium, nutritionist-designed cold-pressed cleanse in one of the most crowded corners of UK health.
Priced above most of its rivals and up against brands with far bigger budgets, it was getting lost in the search results.
Presscription sits at the premium end of a brutally crowded market. Cold-pressed, nutritionist-designed, glass-bottled and priced to match. The problem was never the juice.
It was that the people ready to buy a cleanse were searching Google and finding the big, heavily-funded brands first.
A better product doesn't win if nobody sees it at the moment they decide.
We rebuilt the site around the searches that actually end in a purchase.
Then we cleared the technical and on-page issues holding it back, so Google could finally put Presscription in front of buyers.
There was real demand behind terms like ‘three-day juice cleanse’, ‘gut cleanse’ and ‘celery juice’, and Presscription had next to nothing ranking for any of it.
We built proper pages for the cleanses and the individual juices people were already searching for.
Outranking brands several times your size takes authority, and authority comes from coverage. So we built stories around Presscription's nutrition expertise and pitched them to the national press.
Presscription came to us with the better product and almost no visibility. It now has a website that: