H&H Dog had twenty years behind it, a Crufts-winning trainer at the helm and a wall of five-star reviews.
What it didn't have was a website that brought in a single enquiry from Google.
Roland had built H&H Dog on word of mouth and two decades of results. The website looked the part, but underneath it was really just a business card. Google had almost nothing to read on it.
So when someone in North London searched for a dog trainer, a groomer or a walker, H&H simply wasn't there. All that expertise, and none of it was showing up where the enquiries start.
We worked out what people across North London were really typing in, then rebuilt the site around those terms and cleared the technical issues that had been quietly holding every page back.
H&H does grooming, walking, training and boarding across a long list of North London postcodes, and had almost nothing ranking for any of it.
We wrote a proper page for each one, the kind that answers the question before it asks for anything back.
Most of this is won or lost on local, high-intent searches, the ‘near me’ and ‘in North London’ terms people type when they are ready to book. So we went after them properly, across every service.
Roland came to us with a business built on word of mouth and a website that brought in nothing. He now has one that brings in: