Apply Now
HealthcareTechnical SEOSEO & ContentDigital PRInternational SEO

The best menopause clinic in the country, and hardly anyone could find it.

The Online Menopause Centre is the UK’s first CQC-registered menopause clinic, rated Outstanding.

When they came to us, about 200 people a month found them through search. We built the content that turned that into 43,000 a month, and it is still climbing.

🔍 google.com/search?q=itchy skin at night menopause
#1 for ‘brain fog’ and ‘itchy skin’
Visit the site ↗
Where they are now
43K
monthly organic visitors, from 200
215×
more traffic in 24 months
5,800
keywords on page one
#3
for ‘private menopause clinic’
The challenge

World-class clinicians. Two hundred visitors a month.

They had some of the country’s leading menopause specialists and a service that genuinely changes lives. What they didn’t have was much of a presence on Google.

Millions of women were searching every month for answers about their symptoms, and almost none of them were finding OMC.

Dr Laila Kaikavoosi of the Online Menopause Centre
How we turned it around

Three moves, in the order that mattered.

SEO & Content · 01

We wrote for the symptom, not the science

Women feel the symptom long before they connect it to menopause. Itchy skin at 3am, brain fog that will not lift, joints that ache for no reason.

We built content that starts with the symptom, explains the link to perimenopause, then introduces OMC as the specialist.

  • Keywords on page one went from 100 to 5,800
  • Position one for brain fog, itchy skin and night sweats
  • Around 2,800 terms now sit in the top three
The Online Menopause Centre clinical team
Technical & Trust · 02

We built the trust Google needs for medical advice

Health content is held to Google’s highest standard, the one it calls Your Money or Your Life.

We built the credentials, the medical schema and the clinical accuracy into the site before a single symptom page went live.

So Google could trust the answers.

  • Full E-E-A-T and author credentials built in
  • Medical schema across every clinical page
  • CQC registration signalled site-wide
Built for medical trust
E-E-A-T signalsIn full
Author credentialsVerified
Medical schemaDeployed
Core Web VitalsOptimised
Digital PR · 03

We made their expertise impossible to ignore.

Journalists don’t want a clinic’s service list. They want an expert who can explain what women are actually going through. So we put Dr Kaikavoosi forward as that voice.

The angle
What perimenopause really does to your sleep
The angle
The symptoms women never realise are hormonal
The angle
The questions to ask before starting HRT
Featured in
Daily MailThe TimesWomen’s Health
4 countrieswe then took the same symptom-first strategy international, into France, Spain, the UAE and the USA.
Where it landed

A clinic the whole country can finally find.

They came to us with a brilliant service and almost no way to be found. They now have a website that brings in:

Ready to be found?

Let's find out what's holding your business back.

Apply for a Free Consultation