Flitch had built something genuinely impressive: 500,000 pages of furniture from more than a hundred UK retailers in one place.
What they hadn’t built was a single SEO foundation, so we built the whole thing, then went and competed.
Flitch had built a powerful comparison engine, but its own scale was working against it. Pages were not being indexed and crawl budget was being spent on all the wrong URLs.
The opportunity across thousands of product pages was sitting there completely untouched.
With the foundations in place, we mapped the opportunity across fifty-plus furniture categories, from bunk beds to bar tables, and went after the ones where Flitch had the most to gain.
The catalogue had no meta titles, no redirect logic, no canonicals and no schema.
Every one of those gaps was suppressing the whole site. We built the full infrastructure before targeting a single keyword.
Editors do not want stories about sofas. They want what makes a home look cheap, how to stay warm without the heating, and what interior experts actually buy. We found those angles and placed Flitch’s voice behind them.
They came to us with half a million pages and no foundation. They now have a site that brings in: